LUXURY GOODS AND FASHION INDUSTRIES 

MBA YEAR 1

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Program first year MBA

TAUGHT IN ENGLISH or FRENCH

LUXURY AND FASHION CULTURE

Paris fashion districts and luxury brands
Fashion history
Discovery of sectors :menswear, sportswear,
accessories, lingerie, leatherwear…
Lifestyle and art of living

FASHION MANAGEMENT

Buying & logistics
Intercultural Management
Wholesale distribution
Retail

LUXURY AND FASHION MARKETING

Fashion marketing
Luxury brand management in the fashion sector
Fashion brand management
Consumer behavior
E-marketing and social media
Communication and fashion press
Merchandising

STYLISM AND PRODUCTION

Fashion trends
Conception and realisation of a moodboard for a ready-to-wear collection
Production process & collection plans
Fashion show
Textile workshop

Degree Awarded

– University Degree Mode, Luxe et Art de Vivre (Fashion, Luxury and Art de Vivre)
– RNCP Level 2 : Responsable Marketing et Commercial de la Mode et du Luxe. (Marketing and Business Manager for Luxury Industries and Fashion)

Curriculum may evolve due to pedagogical requirements